Israel Global Language Dictionary, Historia Żydów, ebook, pdf

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The Israel Project’s 2009
GLOBAL LANGUAGE
DICTIONARY
TABLE OF CONTENTS
Page
PREFACE
3
CHAPTER 1: 25 RULES FOR EFFECTIVE COMMUNICATION
4
CHAPTER 2: A GLOSSARY OF WORDS THAT WORK
19
CHAPTER 3: HOW TO TALK ABOUT PALESTINIAN SELF GOVERNMENT &
PROSPERITY
21
CHAPTER 4: ISOLATING IRAN-BACKED HAMAS AS AN OBSTACLE TO PEACE
33
CHAPTER 5: THE LANGUAGE OF TACKLING A NUCLEAR IRAN
39
CHAPTER 6: GAZA: ISRAEL’S RIGHT TO SELF DEFENSE AND DEFENSIBLE
BORDERS
45
CHAPTER 7: PEACE: THE CENTRAL MESSAGE
59
CHAPTER 8: SETTLEMENTS
62
CHAPTER 9: JERUSALEM
65
CHAPTER 10: LOAN GUARANTEES & MILITARY AID
67
CHAPTER 11: THE SECURITY FENCE & CHECKPOINTS
69
CHAPTER 12: THE RIGHT OF RETURN = THE RIGHT OF CONFISCATION
75
CHAPTER 13: THE UNITED NATIONS
80
CHAPTER 14: TALKING ABOUT ARAB-ISRAELIS
83
CHAPTER 15: TALKING ABOUT CHILDREN AND THE CULTURE OF HATE
84
CHAPTER 16: LESSONS TO LEARN FROM PRESIDENT OBAMA’S LANGUAGE
87
CHAPTER 17: TALKING TO THE AMERICAN LEFT
90
CHAPTER 18: ISRAEL ON CAMPUS COMMUNICATIONS
99
APPENDIX I: THE TOUGHEST QUESTIONS
103
APPENDIX II: THE HAMAS COVENANT
107
APPENDIX III: IMPORTANT FACTS
108
APPENDIX IV: POSTERS THAT WORK
112
Property of The Israel Project. Not for distribution or publication. 2009.
2
PREFACE
A PERSONAL MESSAGE FROM THE AUTHOR
I wrote my first Language Dictionary for The Israel Project in 2003. Since that time, Israel has
had three Prime Ministers, several stalled peace initiatives, found itself the victim of attack from its
northern and southern borders, and has suffered greatly in the court of public opinion.
On the other hand, the daily suicide bombings have stopped, and Hamas & Hezbollah have
shown themselves to be the brutal terrorist organizations that Israel has warned about. The more things
change, the more they stay the same.
All of the material in this document is new or updated based on research conducted in 2008 and
2009. Some of the language will be familiar; most of the
“Words That Work”
boxes come from Israeli
representatives and spokespeople. But, the polling, strategic recommendations and guidance are all based
on the current situation. I hope that advocates for Israel will benefit from the massive amount of work
that went into the creation of this booklet. I also hope that this will be the last Israel Language Dictionary
I ever have to craft.
And remember, it’s not what you say that counts. It’s what people hear.
Dr. Frank Luntz
April 2009
FROM THE ISRAEL PROJECT
On behalf of our board and team, we offer this guide to visionary leaders who are on the front lines of
fighting the media war for Israel. We want you to succeed in winning the hearts and minds of the public.
We know that when you achieve your mission that you are helping both Israel and our global Jewish
family. Thus, we offer these words with our sincerest wishes for your every success. May your words
help bring peace and security to Israel and the Jewish people!
Sincerely,
Jennifer Laszlo Mizrahi
Founder & President
www.theisraelproject.org

Property of The Israel Project. Not for distribution or publication. 2009.
3
CHAPTER 1:
THE 25 RULES FOR EFFECTIVE COMMUNICATION
This manual will provide you with many specific words and phrases to help you
communicate effectively in support of Israel. But what is the big picture? What are some
general guidelines that can help you in your future efforts? Here are the 25 points that matter
most:
1)
Persuadables won’t care how much you know until they know how much you care.
Show Empathy for BOTH sides!
The goal of pro-Israel communications is not simply
to make people who already love Israel feel good about that decision. The goal is to win
new hearts and minds for Israel without losing the support Israel already has. To do this
you have to understand that the frame from which most Americans view Israel is one of
“cycle of violence that has been going on for thousands of years.” Thus, you have to
disarm them from their suspicions before they will be open to learning new facts about
Israel.
The first step to winning trust and friends for Israel is showing that you care about peace
for BOTH Israelis and Palestinians and, in particular, a better future for every child.
Indeed, the sequence of your conversation is critical and you must start with empathy for
BOTH sides first. Open your conversation with strong proven messages such as:
“Israel is committed to a better future for everyone – Israelis and Palestinians
alike. Israel wants the pain and suffering to end, and is committed to working
with the Palestinians toward a peaceful, diplomatic solution where both sides can
have a better future. Let this be a time of hope and opportunity for both the
Israeli and the Palestinian people.”
Use Empathy:
Even the toughest questions can be turned around if you are willing to
accept the notion that the other side has at least some validity. If you begin your response
with
“I understand and I sympathize with those who…”
you are already building the
credibility you will need for your audience to empathize and agree with you.
Indeed, if the heart of your communications is a chorus of finger pointing of “Israel
is right, they are wrong” then you will lose more support for Israel than you will
gain.
Some people who ALREADY support Israel may nod their heads and say “way to
go,” but people who are not already supportive of Israel will be turned off.
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2)
Explain your principles.
All too often both Arab and Israeli spokespeople go right into
an attack against the other, and virtually no one on either side explains the principles
behind their actions.
Americans respond much better to facts, actions, and results
when they know why—not just how
. For example, why is there a security fence?
Because more than 250 times terrorists have come through that area killing innocent
people. Israel is forced to defend its citizens from terrorism, and the fence is a part of this
defense.
“As a matter of principle, we believe that it is a basic right of children to be
raised without hate. We ask the Palestinian leadership to end the culture of hate
in Palestinian schools, 300 of which are named for suicide bombers.
Palestinian leaders should take textbooks out of classrooms that show maps of
the Middle East without Israel and that glorify terrorism.”
“As a matter of principle, children should not be raised to want to kill others or
themselves. Yet, day after day, Palestinian leadership pushes a culture of hate
that encourages even small children to become suicide bombers. Iran-backed
Hamas’s public television in Gaza uses Sesame Street–type programming to
glorify suicide bombers.
As a matter of principle, no child should be abused in such a way. Palestinian
children deserve better.”
3)
Clearly differentiate between the Palestinian people and Hamas.
There is an
immediate and clear distinction between the empathy Americans feel for the Palestinians
and the scorn they direct at Palestinian leadership. Hamas is a terrorist organization –
Americans get that already. But if it sounds like you are attacking the Palestinian people
(even though they elected Hamas) rather than their leadership, you will lose public
support. Right now, many Americans sympathize with the plight of the Palestinians, and
that sympathy will increase if you fail to differentiate the people from their leaders.
Property of The Israel Project. Not for distribution or publication. 2009.
5
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